Story Dogs Non-for-Profit Rebrand
Visual Identity
Client
Monash University project 2021
Outcome
Full identity rebrand
Brand guidelines
Variety of brand applications
Summary
I created a full identity rebrand of the Australian non-for-profit, Story Dogs, refreshing the look and feel of the brand and conveying the playful and caring values expressed by the charity.
The rebrand involved auditing their original brand, developing a new identity and creating new brand guidelines plus a range of brand applications that demonstrates the refreshed look and feel of the brand, in context.
The brand guidelines I developed provides a comprehensive reference for designers, marketing officers and any team members creating content for the updated brand, to guide them on creating consistent on-brand collateral.
Alongside this project, I also redesigned their website to improve its usability, structure, and in particular, reduce friction in the donation process.