Story Dogs Non-for-Profit Rebrand

Summary

I created a full identity rebrand of the Australian non-for-profit, Story Dogs, refreshing the look and feel of the brand and conveying the playful and caring values expressed by the charity.

The rebrand involved auditing their original brand, developing a new identity and creating new brand guidelines plus a range of brand applications that demonstrates the refreshed look and feel of the brand, in context.

The brand guidelines I developed provides a comprehensive reference for designers, marketing officers and any team members creating content for the updated brand, to guide them on creating consistent on-brand collateral.

Alongside this project, I also redesigned their website to improve its usability, structure, and in particular, reduce friction in the donation process.

You can view the website refresh project here.